The slots
Advertise
The Extra runs on volume. Google AdSense is the business. X is the only traffic funnel. There is no login wall and no newsletter modal blocking the first read.
Every share to X carries utm_source=x&utm_medium=social&utm_campaign=desk. That is how the desk measures which Extra travelled. Slots sit after the second paragraph of every article, between the homepage grid and the disaster well, and in the desktop article sidebar. They are labelled. They do not cover the ticker, the EXTRA bar, the headline, or the lead image.
AdSense publisher ca-pub-3111586332301233 is live. ads.txt and the three units carry that ID. The units are labelled. They do not cover the ticker, the EXTRA bar, the headline, or the lead image.
Desk: advertise@nthmeridian.news · nthmeridian.news · @NthMeridian